World.Wide.Words

Cre8ive Wisdom has relocated to nearby Bournemouth, moving into new offices within the Pine Court Business Centre, Gervis Road. The premises offer workshop facilities & meeting rooms, as well as housing the Cre8ive Wisdom studio and marketing suite.

Company WiseGuy Neil Armstrong said “The new offices in Bournemouth allow us to grow. We expect triple-digit business growth in the coming 12-months, so this move allows us more room for staff, a more convenient location for clients and the ability to host strategic workshops and client meetings in a positive and central location.”

Cre8ive Wisdom looks forward to welcoming clients, friends & visitors to our new offices throughout 2010 and beyond.

Cre8ive Wisdom can still be contacted via telephone on  0845 094 9948 or 01202 585508 email us now

Cre8ive Wisdom has supported its Fortune 500 client Leggett & Platt, by organising and enabling it to exhibit at the interiors 2010 show at Birmingham NEC, (24-27 Jan 2010) as part of its on-going strategic client relationship, with the World’s largest manufacturer of adjustable beds.

Cre8ive Wisdom handled the organisation and logistics for Leggett & Platt’s attendance at the show, while also designing the 11.m x 5m exhibition stand, including an additional ‘executive wave’ brochure display stand, DVD presentation and pre, during and post event PR.

Cre8ive Wisdom also coordinated the installation of the exhibition stand, which was constructed using interlocking vinyl banner stands, so that a traditional ’shell scheme’ was not required. The savings made by this approach meant that all promotional and strategic marketing aspects of the exhibition attendance and were handled within a budget that would normally just cover the hire of the shell scheme for the four day exhibition.

This approach also has the unique advantage that the stand can be re-used in future events and re-sized in a number of ways, while retaining the core visual branding and .keeping future exhibition costs to a minimum at the same time as retaining maximum impact and flexibility.

Company WiseGuy Neil Armstrong said “The costs of exhibiting at any show or exhibition are usually costly enough just for the rental of the space you take up. Add to that the cost of a shell scheme to essentially give you a basic walls and carpeted floor and the costs more than double. Exhibitors then still need to think about electricity, display graphics and furniture on top of that, which again, adds sometimes prohibitive costs into the equation.”

Company WiseGuy Neil Armstrong went onto explain, “The solution that we came up with here, enabled the client to attend the show and create impact for a much more palatable price, allowing additional budgets to be made available for other important aspects of any show attendance, such as PR and promotional elements. We are utilising a similar plan for another client in April this year at a European exhibition and will again be supporting Leggett & Platt at a specialist sleep show in September 2010.”

If you would like to see how much you could save from the costs of exhibiting at your next show, Call us on 0845 094 9948 or email us now.

As 2010 begins, Kinson-based Solicitors Avis Cutmore has changed its name to that of its parent Company MJP LAW, in a move towards one clear and recognisable local branding. The move comes some 12-months after growing local law firm MJP LAW completed the acquisition of Avis Cutmore Solicitors, established in the area since the 1980’s.

Customers of Avis Cutmore had already been made aware of the change, which will see the signage at the Avis Cutmore office on Wimborne Road, Kinson, being re-branded in line with the other MJP LAW branches in Wimborne & Verwood. In addition to this, the Avis Cutmore website now re-directs to the newly updated www.mjplaw.co.uk.

Martin Pate, Principal Solicitor at MJP LAW is keen to point out that the changes are simply cosmetic, with the ethos and expertise already associated with the Avis Cutmore name remaining intact and integral.
Martin Pate says “There is no change to the Avis Cutmore staff or their admirable dedication to the service of their customers. The withdrawal of the Avis Cutmore name is a practical step towards building a ‘refreshingly straightforward’ and recognisable local branding, that embodies modern law with traditional values”.

Martin Pate added “All deeds and wills held at the Kinson Office will remain in situ and the Kinson office will continue to serve the local community with expert legal advice and action, at an agreed cost and in an approachable, jargon-free way that puts customer needs first”.

MJP LAW offers a complete range of legal services to individuals and businesses, with an open and direct approach which is practical, proactive and focused on fighting your corner whatever legal service you need.
For a FREE initial discussion in complete confidence at any of the MJP LAW offices based conveniently in Wimborne, Kinson and Verwood, call FREE on 0800 253629 or visit www.mjplaw.co.uk. [END] ABOUT MJP LAW

MJP LAW is a full-service firm of solicitors based in Dorset (Wimborne, Kinson & Verwood) providing advice, representation and a range of legal services that assist private and business customers in conveyancing, wills & probate, personal injury, family law, litigation, equine law and employment law. MJP LAW also provide free legal advice on a rota basis at local Citizens Advice Bureau offices and represent the New Forest Commoners Defence Association (NFCDA) on a pro bono basis.

Editors Notes
For any media enquiries, imagery or to arrange an interview with Principal Solicitor Martin Pate, please contact Ralphie Boye at Cre8ive Wisdom on 0845 094 9948 or via email ralphie@cre8ivewisdom.com

Account Executive
Bournemouth, Dorset

A new role has been identified for a client-facing Account Executive with PR experience to join a growing strategic marketing and creative agency in Bournemouth.

The ideal applicant will be a confident, quick learner with a strong grasp of how the internet and public relations complement each other, a keen interest in learning a full range of marketing techniques and the ability to work to deadlines. Initiative, self motivation with creative ideas and a positive approach are prerequisite.

Knowledge of social media and how it can benefit our clients is a bonus. Strong writing and verbal communication skills are extremely important as is the ability to communicate with members of the media in a clear, competent and persuasive way.

It is essential that you have previous PR experience (ideally at least 1-2 years). Due to the nature of the role, it is essential that you have your own transport as some travelling to client sites is expected.
 
We offer:
• A negotiable monthly salary for 37.5 hours per week
• 20 days paid holiday + statutory public holidays
• The opportunity to top-up the salary with an achievable bonus based on personal performance and agency-wide success
• Some flexible hours and working practises
Duties include:
• Running publicity campaigns for a number of local, national and international clients

• The mechanics of PR including planning, research, writing press releases, liaising with journalists (via phone, email and in person), campaign administration & reporting

• Collating and circulating client/project press coverage generated

• Supporting the strategic marketing lead in client-related PR & Marketing tasks

• Attending meetings with clients and attending networking events on behalf of the agency as and when required

• Planning, organising, attending and hosting client events and/or exhibitions to ensure maximum publicity

• Liaising with colleagues, suppliers, freelancers & media representatives

• Social networking responsibilities and web content generation on behalf of clients & the agency including blogging, Twitter, Linked-in etc

• Supporting the strategic lead in the servicing of a portfolio of retained client accounts and projects

• Liaising consistently with management and colleagues to ensure that the team is informed of client related issues, successes & opportunities

• When required, attending monthly client update/planning meetings, taking notes during the meeting and assisting in the drafting of resulting contact reports

• Adding all client related activities undertaken to monthly client activity reports

• Supporting all client campaigns and marketing activities as directed by the agency management

In the first instance please apply via email to Ralphie including your CV and salary expectations to: ralphie@cre8ivewisdom.com

Global broadcasting giant ABC has announced new social media guidelines, which ABC journalists and staff must abide by.

Speaking at the Media 140 conference on the future of journalism in the social networking age, ABC Managing Director Mark Scott outlined standards ABC journalists are expected to adhere to when using media platforms like Facebook, MySpace, Twitter and You Tube.

The new Use of Social Media policy gives four standards which staff and contractors must follow when using both work and personal social media interaction:

1. Do not mix the professional and the personal in ways likely to bring the ABC into disrepute.
2. Do not undermine your effectiveness at work.
3. Do not imply ABC endorsement of your personal views.
4. Do not disclose confidential information obtained through work.
Mr Scott also told the Sydney conference that the ABC will add user-generated content to its online presence in the future and may launch a program to help communities generate their own media content.

Fortune 500 Company Leggett & Platt, the World’s largest manufacturer of adjustable beds, is set to unveil its new Prodigy™ Adjustable bed at the interiors show 2010, Birmingham NEC (Hall 5 Stand E1). It will also showcase some of its other luxury adjustable bed range, including the S-Cape™ and the Pro-Motion™.
The Prodigy™ completely redefines the role of an adjustable bed in the modern bedroom as a truly interactive and customisable enhancement to your lifestyle. Gone are the days when an adjustable bed was only used to aid better sleep; in 2010, the Prodigy™ delivers the ultimate sleep system into the bedroom, utilising the latest technology and enhanced features to put the user in complete control.
For instance, Prodigy™ brings relaxation and harmony to double-bed users, with its one-touch, anti-snore technology. This clever innovation allows the user to articulate the sleep position of a snoring partner by seven degrees to open the nasal passages, which can alleviate mild to moderate snoring. After thirty minutes, the bed gently returns the sleeper to the original sleep position, whatever it may be.
Another fine innovation comes in the form of the gentle-wake alarm system that softly massages the sleeper awake. In the dual-twin Prodigy™ model, each sleeper can be awakened individually, perfect for couples who can’t agree on a common wake time or for partners who don’t have compatible sleeping patterns. A built-in sleep timer also allows users to recline into sleep, by automatically setting the bed from an active position to a sleeping position.
The Prodigy™ puts users in complete control of their sleeping arrangements via wireless remote control technology and can even be integrated with additional electronics in the bedroom via iPhone® and iPod touch® applications.
Add to that its ‘Whisper Quiet’ Bariatric-motor technology, which allows up to 272 kg of load capacity to be effortlessly lifted, so that even the largest and heaviest of users can comfortably manoeuvre themselves into the full range of positions, and you will begin to understand why the Prodigy™ by Leggett & Platt is redefining the modern bedroom and the role that adjustable beds can play in enhancing the lifestyle of its users.
The Leggett & Platt exhibition stand at interiors 2010 will also feature established adjustable bed models in the S-Cape™ and Pro-Motion™ ranges. The S-Cape™ is one the most popular mid-budget adjustable bed ranges in the World, while the Pro-Motion™ delivers outstanding performance at an entry-level price-point.
ABOUT LEGGETT & PLATT
Based in Carthage, Missouri since it was formed in 1883, Leggett & Platt was created by J.P. Leggett, an inventor and C.B. Platt a manufacturing specialist. Together they produced the L&P bedspring (a spiral steel coil bedspring) and patented it in 1885. Their partnership prospered and the business was incorporated in 1901. The company has operated continuously since then, and began its fifth decade of public ownership in 2007.
Today, Leggett & Platt is a renowned and acclaimed market-leading brand with manufacturing, marketing and distribution capabilities. It trades as a Fortune 500 corporation with some 32,000 employee-partners worldwide; serving more customers, with more products and growth opportunities than ever before.

As the Premiership season gets into full swing, Next Level Games; the Dorset-based board game Company is thrilled to announce it’s new Title Chase board game edition, officially endorsed by Manchester United.

The Manchester United Title Chase Board Game is the ‘must have’ game for all Manchester United fans and football enthusiasts alike! Title Chase is the first-ever football management board game that realistically simulates a football season, allowing you to take control of your favourite club and attempt to steer them to title glory!

The Manchester United version of the game features star players from the current Old Trafford squad and a Man Utd themed game board, but still allows any player to manage any team of their choice and battle it out in this ultimate fantasy football game.

Players of all ages will become completely immersed in the excitement of football management and the thrill of the chase as the season progresses. Not only pitting their wits against family and friends, but also rising to the ultimate challenge of matching Sir Alex Ferguson and taking their team to title-winning glory!

The game allows you to play matches, earn money, buy the star players, go head-to-head against your mates & manage your team, your way. This fantastic board game will keep fans of all ages amused for hours and is the perfect family gift for fantasy football lovers and Manchester United supporters everywhere.

The Game Inventor and Managing Director of Next Level Games Michael Nottley says “We are absolutely delighted to be associated with Manchester United, the current Premiership title holders. As one of the World’s best supported clubs and with arguably the best football manager of all-time, Sir Alex Ferguson at the helm, there’s no better endorsement for our Title Chase board game”.

KEY FEATURES
• Huge multiplayer interaction - for 2 to 8 players, aged 8 & over
• Play as Manchester United or any other club. Unlimited choice of teams, leagues and fixtures
• Buy real-life Star Players from the Manchester United first team squad
• Simple to learn & easy to play
• The first ever football management board game to realistically simulate a true football season
• Detailed instructions & game sheets help you manage your team you way
• A great night in for family and friends
• Creation of super-leagues via the Manchester United Title Chase CD-ROM

Visit www.titlechase.co.uk find out more or to pre-order the game for guaranteed delivery before Christmas 2009. [END]

Editors Notes
For any media enquiries, review samples, imagery or to arrange an interview with the game inventor please contact Neil Armstrong, Cre8ive Wisdom on 0845 094 9948 or via email on neil@cre8ivewisdom.com

Today, ClickWriters has redesigned and relaunched the website that you’re looking at! At the same time, we have now implemented an initial email-only contact system, to enable the key team to access a back-office system that allows them to work from anywhere in the world while keeping in touch with each other and key clients.

This is particularly handy as Ralphie Boye, one of ClickWriters founding fathers and PR guru, is now travelling around the world, while we now also boast writers in 10 different countries.

We have also streamlined our delivery systems so that we are able to upload work, images and communications to one single point, allowing administration staff to then bridge the gap between writer and client. This also enables us to be a lot more organised, ensuring that our 100% deadline delivery record remains intact, while we continue to grow in the future and spread around the globe.

All of our key clients have been consulted during this restructuring process, so that new clients will find the service easy to access and understand, while being automatically kept in touch with project workflow.

The website has also been built with a CMS system, allowing it to be updated by any of the team, wherever they are in the world, so watch this space to be kept informed of project, team and writer news.

A recent social media poll found that 54% of business completely prohibit their employees from accessing social media websites such as Facebook and Twitter at work. 

Here at ClickWriters, a division of Cre8ive Wisdom, we utilise social media for a living (so we can’t and wouldn’t prohibit employees from accessing social media websites), so we do understand the arguments that support both sides of this debate.

US-based business guru Warren Buffett famously pointed out the main reason against… He said “It takes 20 years to build a reputation and five minutes to ruin it”. Putting your brand in the hands of every employee within the greatest open forum in history can be a huge risk, but having your brand perceived as a ‘Big Brother’ organisation or old-fashioned by preventing social media interaction can also be damaging.

It would seem that the safest route is to ’say no’ or to impose extremely strict social media policies on staff, that severely limit interactions and engagement.

We are helping our client organisations to see the benefits of embracing social media platforms and in trusting their staff to be responsible online, rather than enforcing very strict guidelines on people. However, brand-related guidelines and a straightforward external communications policy, linked to contracts of employment, are certainly routes that we are exploring and developing with clients at the moment.

By working to established and agreed guidelines on content, terms and ’social time online’, we are developing an open, self-regulatory approach, which is already having fantastic results with employees and employers alike.

To embrace social media in your organisation, call us on 0845 094 9948 or email info@cre8ivewisdom.com

Well… there’s one for the google bots to feast on… Pseudopseudohypoparathyroidism is the longest non-coined word in the English dictionary (according to Wikipedia amongst others), however, there are some longer, technical words, including Lopado­temacho­selacho­galeo­kranio­leipsano­drim­hypo­trimmato­silphio­parao­melito­katakechy­meno­kichl­epi­kossypho­phatto­perister­alektryon­opte­kephallio­kigklo­peleio­lagoio­siraio­baphe­tragano­pterygon - which is apparently fictional food dish mentioned in an Ancient Greek comedy by Aristophanes…

Another possibility is Pneumonoultramicroscopicsilicovolcanoconiosis, which is a word alleged to mean ‘a lung disease caused by the inhalation of very fine silica dust, causing inflammation in the lungs.

We have tweated Pseudopseudohypoparathyroidism and are awaiting someone to go for something bigger:)