World.Wide.Words

Cre8ive Wisdom has supported its Fortune 500 client Leggett & Platt, by organising and enabling it to exhibit at the interiors 2010 show at Birmingham NEC, (24-27 Jan 2010) as part of its on-going strategic client relationship, with the World’s largest manufacturer of adjustable beds.

Cre8ive Wisdom handled the organisation and logistics for Leggett & Platt’s attendance at the show, while also designing the 11.m x 5m exhibition stand, including an additional ‘executive wave’ brochure display stand, DVD presentation and pre, during and post event PR.

Cre8ive Wisdom also coordinated the installation of the exhibition stand, which was constructed using interlocking vinyl banner stands, so that a traditional ’shell scheme’ was not required. The savings made by this approach meant that all promotional and strategic marketing aspects of the exhibition attendance and were handled within a budget that would normally just cover the hire of the shell scheme for the four day exhibition.

This approach also has the unique advantage that the stand can be re-used in future events and re-sized in a number of ways, while retaining the core visual branding and .keeping future exhibition costs to a minimum at the same time as retaining maximum impact and flexibility.

Company WiseGuy Neil Armstrong said “The costs of exhibiting at any show or exhibition are usually costly enough just for the rental of the space you take up. Add to that the cost of a shell scheme to essentially give you a basic walls and carpeted floor and the costs more than double. Exhibitors then still need to think about electricity, display graphics and furniture on top of that, which again, adds sometimes prohibitive costs into the equation.”

Company WiseGuy Neil Armstrong went onto explain, “The solution that we came up with here, enabled the client to attend the show and create impact for a much more palatable price, allowing additional budgets to be made available for other important aspects of any show attendance, such as PR and promotional elements. We are utilising a similar plan for another client in April this year at a European exhibition and will again be supporting Leggett & Platt at a specialist sleep show in September 2010.”

If you would like to see how much you could save from the costs of exhibiting at your next show, Call us on 0845 094 9948 or email us now.

As 2010 begins, Kinson-based Solicitors Avis Cutmore has changed its name to that of its parent Company MJP LAW, in a move towards one clear and recognisable local branding. The move comes some 12-months after growing local law firm MJP LAW completed the acquisition of Avis Cutmore Solicitors, established in the area since the 1980’s.

Customers of Avis Cutmore had already been made aware of the change, which will see the signage at the Avis Cutmore office on Wimborne Road, Kinson, being re-branded in line with the other MJP LAW branches in Wimborne & Verwood. In addition to this, the Avis Cutmore website now re-directs to the newly updated www.mjplaw.co.uk.

Martin Pate, Principal Solicitor at MJP LAW is keen to point out that the changes are simply cosmetic, with the ethos and expertise already associated with the Avis Cutmore name remaining intact and integral.
Martin Pate says “There is no change to the Avis Cutmore staff or their admirable dedication to the service of their customers. The withdrawal of the Avis Cutmore name is a practical step towards building a ‘refreshingly straightforward’ and recognisable local branding, that embodies modern law with traditional values”.

Martin Pate added “All deeds and wills held at the Kinson Office will remain in situ and the Kinson office will continue to serve the local community with expert legal advice and action, at an agreed cost and in an approachable, jargon-free way that puts customer needs first”.

MJP LAW offers a complete range of legal services to individuals and businesses, with an open and direct approach which is practical, proactive and focused on fighting your corner whatever legal service you need.
For a FREE initial discussion in complete confidence at any of the MJP LAW offices based conveniently in Wimborne, Kinson and Verwood, call FREE on 0800 253629 or visit www.mjplaw.co.uk. [END] ABOUT MJP LAW

MJP LAW is a full-service firm of solicitors based in Dorset (Wimborne, Kinson & Verwood) providing advice, representation and a range of legal services that assist private and business customers in conveyancing, wills & probate, personal injury, family law, litigation, equine law and employment law. MJP LAW also provide free legal advice on a rota basis at local Citizens Advice Bureau offices and represent the New Forest Commoners Defence Association (NFCDA) on a pro bono basis.

Editors Notes
For any media enquiries, imagery or to arrange an interview with Principal Solicitor Martin Pate, please contact Ralphie Boye at Cre8ive Wisdom on 0845 094 9948 or via email ralphie@cre8ivewisdom.com